An infographic combines images and texts that work together to present an idea clearly. To learn more about creating social media contests for your TikTok, Instagram, and YouTube followers, visit us at infographic is more than just pictures and text. Social media contests, such as hashtag video contests, voting contests, and comment contests, can boost participation and interactions with your followers. When it comes to customer engagement, and truly leveraging the power of social media, posting video content is only the tip of the iceberg. Instagram gets second place in this category with a potential reach of 18.7% and TikTok comes in third place at just over 11%. Instagram and TikTok’s reach is nothing to shake a stick at. That means your ad has the potential to reach 1 in 3 people in the entire world! Its potential ad reach is a staggering 32.4% of the total population. In this category once again, YouTube takes the cake over TikTok and Instagram. And knowing the potential reach of your paid ads is an important statistic to know when learning which platform is the best for your biz. Potential Ad reachĪt the end of the day, money talks. female users and also in the age of their most active US users, who are between the ages of 25 and 45. Instagram and YouTube are more similar in their percentages of male vs. The infographic depicts age ranges from 20-50+ for all three platforms, but drilling down on this data, even more, reveals that the largest audience on TikTok is between the ages of 10 and19.
TikTok (not surprisingly) also has the youngest user base. In the gender category, TikTok has the largest gap between male and female users, with women accounting for 56% of active users and men accounting for 44%. For example, is your audience made up more of men than women? Younger people vs. To learn which platform may be best for your brand, it’s helpful to know which platform has the audience that most closely matches your own. That is a testament to the addictive nature of short-form video combined with TikTok’s sophisticated algorithm.
Although Instagram has a half-billion more active users, TikTok scrollers are spending almost eight extra hours on the platform each month. YouTube is #1, but Instagram and TikTok have swapped places as second and third runner up. These numbers are a little surprising as well. In other words, we know how many active users each platform has, but just how active is each user every month? Not just by a little either – by over one billion! Here are TikTok, Instagram, and YouTube’s monthly active users broken down for you:Īnother important statistic to know is just how much time each of those users is spending on each platform. This brings us to the next question, how many people will be using TikTok, Instagram, and YouTube, and how much time will they spend on each platform? Monthly Active UsersĪlthough it may seem like TikTok is taking over the social media scene, YouTube still dominates both TikTok and Instagram in its number of monthly active users. Many of those hours will undoubtedly be spent scrolling social media. Looking forward, forecasts state that 12.5 trillion hours are expected to be spent surfing the net this year. So much so that internet usage reached crazy new heights in 2021. However, these regions are dwindling as our 21st-century digital way of life continues to creep faster and faster into these rural and impoverished areas of the globe. Internet Usage in 2022įor most of us, it’s hard to picture what life would be like without access to the internet, but internet-free regions still exist. In this infographic, we’ll be drilling down on some of the most important stats for the three main video-centric social media platforms – TikTok, Instagram, and YouTube – so you know the best way to move forward with your video content creation.
If you’re wondering where you should concentrate your video marketing efforts, look no further. Any marketer worth their salt knows that creating video content is an important part of a brand’s marketing strategy, but knowing where to spend your effort and budget can be daunting.
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